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Surpisingly simple 3D
This was a 3D animation produced for a studio's client, who were changing their company team dynamics and wanted an animation to announce and celebrate this.
We had a tight schedule and settled on using the metaphor of spheres moving in different ways and environments to communicate the script.
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Storyboards


















Outcome
The final film looked clean, elegant and reflected the branding and model of the business.
It also presented complex ideas about logistics, technology and development in dynamic and interesting ways. No pie charts, no cogs, no tired metaphors to be seen.​​

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